Calgary Inferno ‘Start the Spark’ for Youth Mental Health on January 20, 2018

Calgary, Alta (Jan 15, 2018) – The Calgary Inferno and the Sheldon Kennedy Child Advocacy Centre (SKCAC) are preparing for the third annual ‘Start the Spark’ game to bring awareness to youth mental health. Special guest, Sheldon Kennedy will be at the game for the puck drop.

Start the Spark’ will take place during the Calgary Inferno game against the Vanke Rays, one of two CWHL teams from China, at WinSport Arena A at 6:30 p.m. MST Saturday, January 20. The Inferno will wear limited edition purple jerseys, provided by Shane Homes to auction off in support of the SKCAC. The link to bid on the jerseys will be available on the Inferno website and shared on social media for one week after the game. Members from the SKCAC as well as the Canadian Mental Health Association will have booths at the game and provide resources and education about mental health.

“We are honoured to continue to receive support and partnership from the Calgary Inferno,” says Sara Austin, CEO of SKCAC. “Bringing the community together for a third year around a cause as important as youth mental health is inspiring and truly helping to empower Calgarians to be more aware and stronger together.”

The game also has a special ticket campaign, whereby sponsors and donors purchase tickets for others to attend the game. Fans will also receive a free ‘Start the Spark’ purple t-shirt while supplies last. HMC Lawyers has stepped up to sponsor $5,000 worth of tickets and admission will be free for anyone under 18. Through this initiative, youth from across the city will have an opportunity to attend the game with their families, friends and peers to celebrate their mental health.

Calgary Inferno Players are available for media appearances the week of January 15 to discuss the game initiative. Tickets are $15 and can be purchased in advance or at the door.

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About the Sheldon Kennedy Child Advocacy Centre

The Sheldon Kennedy Child Advocacy Centre is transforming how the current system responds to child abuse by using a ground-breaking model of integration with six partnering agencies. Together, these agencies provide early-intervention, assessment, investigation and treatment to children, youth and families impacted by the most severe and complex cases of child abuse. The power of the Centre is unleashed through integrated services – the right support at the right time – that reduce the long-term impact of trauma and enable children, youth and families to recover to lead healthy, productive lives.